TalkTalk X Factor
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Once a year, headline sponsors TalkTalk needed a video for use throughout the X Factor Live Tour. The brief was simple: come up with a bold and entertaining idea that would highlight a major benefit of being a TalkTalk customer and feature all of the years finalists.
It would primarily be shown on giant arena screens in front of a young and excited audience, so needed to tap into their crazy fever-pitch energy.
The Fibre Fast Funk
Promoting TalkTalk's super-fast fibre broadband, the Fibre Fast Funk is all about speed. The X Factor finalists show the audience a series of deceptively simple dance moves and then invite them to follow along at increasingly high speeds until, at the end, it all falls apart.
This was a huge success in the arenas and really helped sustain the energy between performances. One parent even contacted us asking for a copy of the video so that it could be played it at their daughter's birthday party.
The Super-long Sofa
To promote the many sides of TalkTalk TV’s programming, ‘The Super-long Sofa’ features a continuous shot, showing the years finalists relaxing with their favourite shows.
