VegTrug
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Encouraged by increased interest in 'grow your own' and small space gardening, the team at VegTrug had a bold vision to develop their garden product brand into a lifestyle brand that would be just as at home in home style magazines as garden centre catalogues.
This began with a durable, down-to-earth logo, taking it's inspiration from the cross-section of the patented VegTrug.
Illustrations inspired by architectural diagrams bring a human dimension, adding a layer of character and craft to the identity.
Moving away from its original 'brown box' packaging, a new system was devised to position VegTrug as a premium choice.
VegTrug continues to go from strength to strength, introducing a steady stream of new products and with stores opening in Japan, USA and Australia.
