How to imbue a web-based start-up with a sense of heritage, desirability and, most importantly, trust? Well first came the name - Upper Street - giving the brand a strong London identity but also international appeal.
Then came brand-building, from logo design to the groundbreaking online 3d shoe designer and iPad app. To further enhance this premium customer experience I art-directed a series of photoshoots, designed packaging and created ongoing marketing assists.
Model photography: Sandra Von Riekhoff Product photography: Mark Arnold
