TalkTalk
TalkTalk went from having almost no social media presence to actively using it as a sales and customer service channel. How did this come about? Content. Films, apps, competitions, day-to-day promotion of films and TV content, broadband and mobile deals.
TalkTalk were an unloved brand surrounded by negativity which was particularly apparent in social. As creative director I wanted to make sure our content ideas were overwhelmingly postive, playful and even useful. We leveraged the positive aspects of the brand - namely the X-factor sponsorship and the wealth of great TV shows on TalkTalk TV - to create apps and films which played into our mainstream audience’s sweet spot. And, where sales were the objective, we again levered mainstream talent in order to engage our audience in an infectiously entertaining way as you can see from my 'amazed what you can do with a tenner’ campaign. I’d like to think we turned a grey brand in social into a technicolour experience.
X Factor Live Tour Film
Leveraging TalkTalk’s sponsorship of The X Factor, ArtScience produced ‘The Super-long Sofa’ - a film showing the variety of programming on TalkTalkTV, to be shown in arenas and online during the X-Factor Live Tour. As well as leading the creative, I edited and undertook all post-production on the film.
Amazing things you can do with £10
TalkTalk needed an eye-catching way to drive engagement around their new £10 SIM card deal. We proposed a series of close-up magic tricks featuring a £10 note and the amazing talents of magician Jamie Raven (2nd in Britain’s Got Talent - after a dancing dog).
The videos really took off with over 400,000 views in the first week and were ultimately watched almost 5,000,000 times.
Apps. (SIM ball, colouring, judges faces? HOC...)