Amazing things you can do with £10
TalkTalk needed an eye-catching way to drive engagement around their new £10 SIM card deal. We proposed a series of close-up magic tricks featuring a £10 note and the amazing talents of magician Jamie Raven (2nd in Britain’s Got Talent - after a dancing dog).
The videos really took off with over 400,000 views in the first week and were ultimately watched almost 5,000,000 times.
