TalkTalk
Design, UX, strategy, copywriting
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TalkTalk’s social feeds were severely lacking in LOLs, ROFLs and Likes so ArtScience was tasked with the job of improving brand sentiment whilst turning them into more purposeful brand spaces.
I worked closely with the indefatigable community management team to define objectives and deliver solutions, whether in the form of games, apps or video content.
By engaging with and understanding TallTalk's customers, we were able to improve brand sentiment by an unprecedented 85%, at least until a gigantic cyber-attack ruined it all anyway. Sad face.
There were several levels to this. At its most basic this meant a profusion of day-to-day posts - highlighting offers, creating conversations and prompting engagement.
These were then punctuated with tactical campaigns built around specific events or initiatives, for example seasonal TV, marquee programming or partnerships.
All of this activity came at a time of significant change for the TalkTalk brand and a key challenge was the ever-shifting style-guide. Therefore it was really important to have a common element for each touch point - in this case a sense of fun and approachability, all delivered with a consistent tone of voice.
Video
Video content was a key pillar to improving TalkTalk’s social media landscape, especially around TalkTalk TV. I was lucky enough to write and occasionally lurk in a number of these spots.
Amazing things you can do with £10
How do you make a new £10 Sim card exciting? Well, you could hire a magician to show some of the other amazing things you can do with £10 - in this case Jamie Raven, runner up on Britain's Got Talent. The collection of videos garnered a quite unbelievable number of views - almost 5 million in fact.
Summer of Catch-up
To promote TalkTalk's 'Summer of Catch-up', this series of films showed people enjoying the great outdoors with the message that, by all means catch the sun, but then you need to catch up on the telly.